Benefits Of Local Seo
Digital marketing services are now both niche in focus and widespread in terms of reach. Many agencies now give specialized SEO services like penalty recovery, backlinks, local SEO services, content SEO, and even featured snippets. However, did you ever visualize what could be the reason for this shift? Well, it is because a lot of SEO agencies have their expertise in both of the fields. Businesses choose to work with various agencies where their expertise lies. Sometimes, one particular agency would take care of SEO for them, while another one way looks into Social Media or Paid Channels. One such niche channel that has expanded exponentially over the years is Local SEO. You may already know ’What is SEO’ and how it has helped businesses develop significantly. You will find a lot of SEO case studies on the internet that prove how SEO has helped businesses grow in words of visibility & revenue.
Similarly, let us say if you own a small café, restaurant, photo-copy shop, or a car garage, which has a physical business locating, you should opt for local SEO services. You may admire why they should choose a local SEO service. Well, we will explain in detail the benefits of local SEO, but for now, let us enlighten our new readers about what is Local SEO?
In simple terms, local SEO is about enhancing the search visibility of a business that serves a local area. Better visibility means more extra engagement & revenue.
Now, going behind to understand what the benefits of local SEO are? In India, internet perception has been increasing on a scale that has never been seen before. We all are aware of the Jio effect, and adding fuel to the engine, China started exporting high-quality smartphones to India at prices that would match every budget. The number of search inquiries related to local search also skyrocketed. 88% of all the search inquiries that come through mobile phones are related to local search. Hence, the online presence of your business is a necessity.
Listing out the benefits of local SEO
With Google My Business coming into the picture and replacing virtually all other local directories, listing your business online has become very easy, and it is free.
Increase In Visibility
When you have listed your business online, it will appear as any user within your local area makes a search narrated to it. This will raise your visibility in Google Maps & Local Search Results. E.g. You run a medical shop, and someone in your proximity needs an emergency kit. He when searches for “medical near me” or “medical shop”; Google will list out all the medical shops in your region and show them the results in the form of 3 packs. As your business is already listed, you can presume your listing to appear in the 3 pack.
Ratings & Reviews
Having quality ratings and reviews makes your business look more trustworthy and credible. Simultaneously, search engines also push your listing above other listings regarding your ratings and reviews.
Compete with other local business
If you provide quality products or services and you have optimized your business listing in a better way than your competitors. As a result, you will arrive for searches that happen related to your business in the local search results.
Gaining New Customers & Customer Retention
Listing can deliver you to more potential customers. Since you are already giving quality products or services, and you have good ratings and reviews too, the likelihood of people coming back to you for purchase will be more when compared to others.
Higher Conversion Rate
Let us say you run a small bakery or tour administrator business. Someone took a local search for “bakery near me” or “tour operator near me” and find your listing. Since you have listed your contact number on the business listing, they call you up and ask you to deliver specific bakery products at a specific address or ask you to book a ticket for any precise destination. By giving searchers direct access to your contact details, you have successfully converted a local search inquiry into a successful purchase.
You can have potential reach in your region and earn a lot in terms of finance with the help of Local SEO. However, how you handle your customers is what they will remember. Hence earning and maintaining a business reputation too will have an impact on your business growth.
By now, we hope that the benefits of local SEO are cleared to you. Searches related to Local SEO have been raised over a brief period. Here are remarkable statistics that back up the finding –
• Queries that include “near me” have grown 150% times higher than earlier years.
• Almost 74% of people who looked up for something in their region visited the store on the same day.
Local SEO is all about having more visibility for your business that helps in a local area, regardless of what business you are in. Business owners can attract, engage, and experiment with their potential customers by providing the best offers and taking maximum advantage of their business listing